Business Management & Entrepreneurship, Bachelor of Arts

Tech-savvy leaders shape the future of business. Dive into the world of digital innovation and entrepreneurial strategy to drive impactful change in a rapidly evolving industry.

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This program guides aspiring business leaders through the dynamic landscape of digital entrepreneurship, focusing on strategic insights and innovative solutions. In the fast-paced tech industry, you'll work in interdisciplinary teams, leveraging emerging technologies and entrepreneurial skills to transform ideas into impactful ventures.

Start date

September 2025

Language

English

Location

Berlin (on-site)

Duration

3 years (6 semesters)

What’s special about the study program?

The Business Management & Entrepreneurship program is at the forefront of preparing tomorrow’s tech industry leaders. From day one, students are involved in the world of tech innovation and entrepreneurship. We don’t just teach theory; we live it. In your very first week, you’ll be applying innovative thinking to identify opportunities for new solutions that benefit communities and our society. This hands-on approach is the cornerstone of our philosophy: learning by doing.

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Modules

Product Discovery

Uncover and validate genuine user needs through systematic research to create products people truly value. Apply methodologies that transform customer insights into solutions that deliver unique benefits users actually need and want.

Digital Marketing

Craft impactful digital marketing campaigns that engage audiences and enhance brand visibility. Leverage data-driven insights and innovative strategies to optimize marketing efforts and achieve business objectives.

Consumer Psychology

Delve into consumer psychology to understand what drives purchasing decisions. Apply psychological principles to create marketing strategies that resonate with target audiences and influence behavior.

Leadership

Develop leadership skills to inspire and guide innovative teams. Cultivate a vision and strategic mindset to drive business growth and navigate challenges effectively.

How to Start a Startup

Learn the essential steps to start a startup, from idea validation to business model development. Gain practical skills to launch and grow a successful venture in a competitive market.

Teamwork and Collaboration

Enhance teamwork and collaboration skills to effectively work within diverse groups. Foster a cooperative environment that encourages innovation and achieves shared goals.

AI for Product Innovation

Harness AI innovation to develop cutting-edge solutions that transform industries. Apply artificial intelligence to drive efficiency, creativity and competitive advantage in business.

Business and Financial Models

Design robust business and financial models that support sustainable growth and profitability. Analyze market trends and financial data to make informed strategic decisions.

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When I started studying at CODE, new opportunities suddenly opened up: I could finally tackle problems that require technical solutions. Without any active thoughts about starting a business, my current co-founders and I researched the potential of tokenization in a semester project – and after six months we reached the point where founding a company was the logical next step.

Mona Feder, CODE Alumn and Co-Founder at Doinstruct

Specializations

The program is focused on a set of modules that explore the full range of disciplines within Business Management & Entrepreneurship. You can choose the modules you want to explore or opt for a specialization, where you follow a curated series of modules designed to sharpen your expertise in a specific domain:

Product Management
Digital Marketing
AI Innovation
Entrepreneurial Leadership

Want to find out more? Come to our next Open Campus Day

I never dreamed about success. I worked for it.

Estée Lauder , Beauty industry pioneer

CODE is all about new ways of learning

Real-life projects

Each core semester, students pitch project ideas to each other and work on real-life projects that ignite their curiosity.

Interdisciplinarity

Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.

Professors as mentors

Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.

Self-Directed Learning

In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.

Our Learning Concept

Students and alumni

Meet the students who studied or graduated from the Business Management & Entrepreneurship program at CODE.

Lennard Schmidt Co-Founder & CEO @ Langdock

Mona Feder CPO & Co-Founder @ doinstruct

Jonathan Kuhl Co-Founder @ w3.group

Fabian Kamberi Co-Founder @ SLAY

Yilmaz Köknar Co-Founder & CEO @ Superchat

Ben Schröder Co-Founder @ Sneap

Sarah Faber Product Manager @ Stoïk

Marius Marx Co-Founder @ AULIOS

Alexander Kuebel Co-Founder & CEO @ Kombo

The best way to predict the future is to invent it.

Alan Kay , Computer Scientist

Business Management & Entrepreneurship Faculty

The Business Management & Entrepreneurship program is coordinated and taught by professors and lecturers who have decades of experience in their respective fields and specializations.

Florian Grote Program Coordinator & Professor

Swantje Quoos Professor

Roland Fassauer Professor

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Career Paths

Studying Business Management & Entrepreneurship opens up a wide array of career paths in the tech and creative industries. Some typical roles include:

Product Manager
Digital Marketing Specialist
Entrepreneur
Innovation Consultant

Want to be your own boss?

CODE is the perfect environment for entrepreneurs and future founders. Our Learning Concept and network of partners provides all the support you need to build your own successful company.

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Learning approach

At CODE, learning is driven by doing, and here are some of the formats we use in our teaching and learning to foster this hands-on approach.

a group of young people are looking at a whiteboard with sticky notes on it .

Interactive workshops Learn first-hand from specialized professionals.

Presentations and Feedback Sessions Present your ideas, receive feedback, discuss questions.

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Group Projects Team up with other students to build projects.

Admissions

At CODE we want to attract the most talented and passionate students - our admission process aims to challenge your drive and curiosity. Let us get to know you through your written application and learn more about CODE during your Admission Day. What are you waiting for?

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Frequently asked questions

Our curriculum is designed to provide a comprehensive understanding of digital business strategies, management principles, and entrepreneurial techniques. We’re not just preparing you for the current tech industry – we’re enabling you to lead in the industry of tomorrow, where AI and emerging technologies will drive future innovations.
Throughout your journey at CODE, you’ll collaborate with industry experts, work on real-world projects, and develop a portfolio that showcases your ability to translate market needs into feasible solutions. You’ll master the art of data-driven decision-making and cross-disciplinary collaboration – skills that are invaluable in the tech industry.

What sets our program apart is its accessibility. You don’t need to be a coding wizard to succeed here. We’re looking for innovative minds, strategic thinkers, and passionate problem-solvers. Our goal is to nurture these qualities and combine them with practical skills in digital product development, innovation management, and business optimization.

Our students explore a wide range of software solutions, ranging from project-tracking tools (like Jira and Asana) to data analytics and business intelligence tools (Google Analytics, Tableau, and Power BI). CODE Business Management & Entrepreneurship students also learn from interdisciplinary fields: most pick up design skills by using Figma and Adobe XD and learn to use software engineering tools like GitHub and Jenkins. In the end, you will decide which tools you want to work with and want to become an expert in.

Application deadlines vary by program and term. Generally, applications for the fall term are due by June 1st, while applications for the spring term are due by November 1st. Please check our website for specific deadlines related to your program of interest.