The tech industry needs forward-thinking, tech-savvy leaders to succeed in the ever-changing digital landscape. Develop the skills and knowledge to thrive in the digital economy with CODE’s Business Management & Entrepreneurship program. Apply the latest technologies and theories to research real products and innovations from your first week on campus. Gain a comprehensive understanding of digital business strategies, management principles, and entrepreneurial techniques, preparing you to be an innovator in the rapidly evolving, AI-enabled tech industry – no coding skills required.
Startups founded by our students & alumni
What’s special about the study program?
The Business Management & Entrepreneurship program is at the forefront of preparing tomorrow’s tech industry leaders. From day one, students are involved in the world of tech innovation and entrepreneurship. We don’t just teach theory; we live it. In your very first week, you’ll be applying innovative thinking to identify opportunities for new solutions that benefit communities and our society. This hands-on approach is the cornerstone of our philosophy: learning by doing.
What will I learn?
Our curriculum is designed to provide a comprehensive understanding of digital business strategies, management principles, and entrepreneurial techniques. We’re not just preparing you for the current tech industry – we’re enabling you to lead in the industry of tomorrow, where AI and emerging technologies will drive future innovations.
Throughout your journey at CODE, you’ll collaborate with industry experts, work on real-world projects, and develop a portfolio that showcases your ability to translate market needs into feasible solutions. You’ll master the art of data-driven decision-making and cross-disciplinary collaboration – skills that are invaluable in the tech industry.
CODE is all about new ways of learning
- Real-life projects
Each core semester, students pitch project ideas to each other and work on real-life projects that ignite their curiosity.
- Interdisciplinarity
Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.
- Professors as mentors
Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.
- Self-directed learning
In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.
What skills do I need to bring?
What sets our program apart is its accessibility. You don’t need to be a coding wizard to succeed here. We’re looking for innovative minds, strategic thinkers, and passionate problem-solvers. Our goal is to nurture these qualities and combine them with practical skills in digital product development, innovation management, and business optimization.
Which tools will you use?
Our students explore a wide range of software solutions, ranging from project-tracking tools (like Jira and Asana) to data analytics and business intelligence tools (Google Analytics, Tableau, and Power BI). CODE Business Management & Entrepreneurship students also learn from interdisciplinary fields: most pick up design skills by using Figma and Adobe XD and learn to use software engineering tools like GitHub and Jenkins. In the end, you will decide which tools you want to work with and want to become an expert in.
Modules
Alongside all the Business Management & Enterpreneurship modules listed here, students also have the opportunity to select modules from the two other study programs: Interaction Design and Software Engineering. Interdisciplinary modules from Science, Technology, and Society and Interpersonal Skills further enrich the learning experience at CODE.
- Business Intelligence and Analytics
- Strategic Partnerships & Third-Party Integration
- Consumer Psychology
- Economics
- How to Start a Startup
- Data Science and AI for Product Innovation
- Entrepreneurial Excellence – Running Your Business
- Product Strategy
- Communication and Stakeholder Management
- Product Sales
- Product Marketing and Sales
- Product Strategy and Decision Making
- Business and Financial Models
- Business Management & Entrepreneurship Specialty
- Teamwork and Collaboration
- Leadership
Specializations
The program is focused on a set of modules that explore the full range of disciplines within Business Management & Entrepreneurship. You can choose the modules you want to explore or opt for a specialization, where you follow a curated series of modules designed to sharpen your expertise in a specific domain:
- Product Management
- Digital Marketing
- AI Innovation
- Entrepreneurial Leadership