Social Media Management
Specialization of Product Management (B.A.)
In our social media management specialization, you will learn how to effectively create, manage, and optimize social media strategies and campaigns to engage audiences, build brand presence, and achieve marketing goals across various platforms.
You’ll learn how to conceptualize and create compelling social media campaigns based on the needs of your audiences, position products effectively, and work creatively with content, all while tracking your success and iterating for improvement. This hands-on approach not only gives you a deep understanding of social media dynamics but also fosters your entrepreneurial mindset and skillset for strategic planning.
By choosing this specialization, you’re preparing for a global career in this vibrant, growing space. You will do Projects incl. social media campaigns for product launches or running businesses to get ready to lead social media marketing at companies of any size.
Each core semester students pitch project ideas to each other and work on real-life projects that ignite their curiosity.
Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.
Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.
In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.
We will send you a brochure with all the information you could want.