Social Media Management

Specialization of Product Management (B.A.)

In our social media management specialization, you will learn how to effectively create, manage, and optimize social media strategies and campaigns to engage audiences, build brand presence, and achieve marketing goals across various platforms.

  • 3 Years
  • On Campus (Berlin)
  • 180 ECTS
  • State-accredited

What You Will Learn

You’ll learn how to conceptualize and create compelling social media campaigns based on the needs of your audiences, position products effectively, and work creatively with content, all while tracking your success and iterating for improvement. This hands-on approach not only gives you a deep understanding of social media dynamics but also fosters your entrepreneurial mindset and skillset for strategic planning.

By choosing this specialization, you’re preparing for a global career in this vibrant, growing space. As a student, your project experience including social media campaigns for product launches or running businesses will get you ready for leading positions in social media marketing at companies of any size.

Our learning concept is radically different

  • Real-life projects

    Each core semester students pitch project ideas to each other and work on real-life projects that ignite their curiosity.

  • Interdisciplinarity

    Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.

  • Professors as mentors

    Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.

  • Self-directed learning

    In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.

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