Social Media Management
Specialization of Product Management (B.A.)
In our social media management specialization, you will learn how to effectively create, manage, and optimize social media strategies and campaigns to engage audiences, build brand presence, and achieve marketing goals across various platforms.
3 Years
On Campus (Berlin)
180 ECTS
State-accredited
What You Will Learn
You’ll learn how to conceptualize and create compelling social media campaigns based on the needs of your audiences, position products effectively, and work creatively with content, all while tracking your success and iterating for improvement. This hands-on approach not only gives you a deep understanding of social media dynamics but also fosters your entrepreneurial mindset and skillset for strategic planning.
By choosing this specialization, you’re preparing for a global career in this vibrant, growing space. As a student, your project experience including social media campaigns for product launches or running businesses will get you ready for leading positions in social media marketing at companies of any size.
Our learning concept is radically different
Real-life projectsEach core semester students pitch project ideas to each other and work on real-life projects that ignite their curiosity.
InterdisciplinarityStudents form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.
Professors as mentorsOur professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.
Self-directed learningIn a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.
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