University of Applied Sciences

Digital Marketing Management

Specialization of Product Management (B.A.)

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In our Digital Marketing Management specialization within Product Management, you’ll unlock the secrets of crafting compelling digital campaigns and successfully positioning products in diverse markets. Through hands-on experience and comprehensive training, you’ll develop expertise in creating and managing digital products without needing to delve into technical details. By the end of this program, you’ll be equipped with a deep understanding of how to drive business results through effective marketing strategies.

  • 3 Years
  • On Campus (Berlin)
  • 180 ECTS
  • State-accredited

What You Will Learn

Gain hands-on experience in developing, executing, tracking, and adapting digital marketing initiatives that deliver optimal value. Our project-based learning approach provides real-time feedback on your techniques and tactics, allowing you to continuously improve and refine your skills.

As you progress through the program, learn how to position products for success, launch compelling campaigns, and track & adapt in real-time to ensure maximum impact. You’ll become a critical player in the rapidly evolving digital space, equipped with the knowledge and expertise needed to lead product or online marketing initiatives at companies of any size.

Our learning concept is radically different

  • Real-life projects

    Each core semester students pitch project ideas to each other and work on real-life projects that ignite their curiosity.

  • Interdisciplinarity

    Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.

  • Professors as mentors

    Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.

  • Self-directed learning

    In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.

More about our learning concept

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