Digital Marketing Management

Specialization of Product Management (B.A.)

Specializing in Digital Marketing within the Product Management program will provide you with comprehensive insights into creating effective digital campaigns and positioning products in different markets. You’ll gain in-depth knowledge and experience in the development of digital products and their management and marketing, without the need to deep dive on technology.

  • 3 Years
  • On Campus (Berlin)
  • 180 ECTS
  • State-accredited

What You Will Learn

You’ll learn hands-on how to develop, execute, track and adapt to deliver optimal value in digital marketing initiatives, allowing you to translate your innovative ideas into impactful strategies. The practical approach of project-based learning gives you real-time feedback on your techniques and tactics, enabling continuous improvement. Learn to position products, launch compelling campaigns, and track & adapt in real-time to ensure success as you become a critical player in the rapidly evolving digital space.

You will do Projects incl. marketing campaigns for product launches or running businesses to get ready to lead product / online marketing in the dynamic digital space at companies of any size.

Our learning concept is radically different

  • Real-life projects

    Each core semester students pitch project ideas to each other and work on real-life projects that ignite their curiosity.

  • Interdisciplinarity

    Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.

  • Professors as mentors

    Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.

  • Self-directed learning

    In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.

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