Digital Business Leadership

Specialization of Product Management (B.A.)

Our Digital Business Leadership specialization within the Product Management program is designed to equip you with the skills to drive innovation and digitalization in any enterprise. This hands-on specialization will immerse you in the world of management, fostering your ability to lead teams and projects with a sustainable, innovative mindset.

You’ll gain in-depth knowledge and experience in the development, management, and marketing of digital products, without the need to gain a deep understanding of the technology involved.

  • 3 Years
  • On Campus (Berlin)
  • 180 ECTS
  • State-accredited

What You Will Learn

You’ll learn how to navigate the complexities of digital business environments, making well-informed strategic decisions that propel a company forward. With a strong focus on practical application, this specialization prepares you for a successful career in digital leadership, empowering you to make a significant impact in your future workplace.

Your practical experience will emphasize projects with a focus on innovation, leveraging our broad network of partner companies and equipping you to lead the product side of product development at companies of any size.

Our learning concept is radically different

  • Real-life projects

    Each core semester, students pitch project ideas to each other and work on real-life projects that ignite their curiosity.

  • Interdisciplinarity

    Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.

  • Professors as mentors

    Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.

  • Self-directed learning

    In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.

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