Design Management

Specialization of Product Management (B.A.)

The Design Management specialization within the Product Management program is about merging creativity with strategy and management skills.

You’ll gain in-depth knowledge and experience in the development and management of digital products coupled with design practice, without needing to delve into technical details.

  • 3 Years
  • On Campus (Berlin)
  • 180 ECTS
  • State-accredited

What You Will Learn

You’ll learn how to use design as a tool for innovation and improvement, building products that consumers love and businesses benefit from. The focus is on practical application, where you’ll manage real-life projects that integrate design practice with management principles.

This specialization will equip you with the skills necessary to drive change in digital product development while considering sustainable solutions and societal impact. Projects enable you to build your design and management experience to get ready to lead the development process of design-driven products in companies of any size, or your own startup.

Our learning concept is radically different

  • Real-life projects

    Each core semester students pitch project ideas to each other and work on real-life projects that ignite their curiosity.

  • Interdisciplinarity

    Students form interdisciplinary project teams across all study programs, combining diverse skills to develop digital products.

  • Professors as mentors

    Our professors take on the role of mentors, offering tailored support for problem-solving and delivering focused learning units as needed.

  • Self-directed learning

    In a world where knowledge is just a click away, we promote dynamic education through self-directed learning and peer collaboration.

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