Bachelor of Arts in Product Management
Product managers develop strategies and concepts for digital products, coordinate their development, analyze and validate ideas and help them grow.
Have you ever wondered who developed products like iPhone, Spotify, or TikTok? We’ll tell you! It was a team consisting of software engineers, designers, and product managers.
The decision is entirely up to you. But if your fingertips are tingling to understand customer needs, you know how to communicate with users and stakeholders of the company, you want to make sure that the right product is being built, are as curious to explore markets and industries as you are to interpret data and you can integrate respectfully in a team, Product Management is the right fit for you. It is essential to understand that Product Managers are the opposite of lone fighters: there is no Product Manager without a team.
Our students learn to base their decisions on theoretical and practical insights from economics, data science, systems and design thinking, psychology, strategy, agile methodology, marketing, software engineering, and project management. And since you have to be an ambassador for your product and talk to many different people every day – from the software engineer to the CEO of the company- will help you become a stellar presenter and communicator.
Our students explore software solutions as well as hybrid products involving hardware. They work on highly scalable products that aim to combine social and community-driven purposes with profitability. For instance, one area of focus is on innovative products that help the economy to become more sustainable, and strengthen society’s resilience in a future of increasingly volatile ecosystems.
I chose to study Product Management at CODE because I fell in love with the pedagogy’s description as it reflects perfectly what I was looking for and which values I believed in. Diversity and transdisciplinarity are melted together in the CODE’s environment to support exploration and inventiveness.Adrien Sosson, #thirdparty student
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It’s not easy to say “this is a typical product manager”. You can find several types of product managers out there in different industries. The role and its responsibilities can even vary from company to company. However, we are trying to shed light on the most common ones right now:
A data-driven decision-maker, detail-oriented strategist, organized and looking forward to working in larger organizations and later-stage products.
Main focus: marketing analysis, data science & product marketing.
Good listener and communicator, always putting the customer first, right eye for excellent user experience, enjoys in-depth conversations with designers and developers.
Main focus: research methods, user experience.
The customers’ voice, strives for changing the world while embracing cultural diversity, and it’s an expert in transferring user wishes into viable products.
Main focus: culture, arts, bridging gaps.
Willing to stand on your own two feet and resilient, a good networker, visionary, and a great communicator that can bring the right people together.
Main focus: business models, finance, stakeholder communication.
Analytical tech enthusiast and a strong communicator always prepared to dive into technical discussions with the team.
Main focus: tech stack, APIs, integration.
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The most effective way to learn is not by passively absorbing selected facts and ready-made content to reproduce for the next exam. Information is best remembered when it is embedded in the context of practical meaning. That’s where curiosity-driven education comes into play.
There are core competencies that every product manager needs to be successful, while other focus areas allow our students to deepen their knowledge and find their profile of expertise. Some skills can be learned in the classroom, but most are developed with experience, good role models, and mentoring. Unlike traditional universities, we value interdisciplinary approaches. All three parts of digital product development – software engineering, interaction design, and product management – are interwoven throughout our bachelor programs. This way, our students gain experience in collaboration setups already during their studies, giving them a vital foundation to build on in their professional life.
At CODE, the role of our faculty is different. It’s all about knowledge sharing, and they see themselves as coaches and mentors, encouraging students to push boundaries and shape their profile. Studying at CODE guides students to decide what kind of product manager they want to be and who they want to become in their professional life.
Our professors and lectures focus on enabling our students to have meaningful firsthand experiences, guiding them to reflect on these experiences critically, and empowering them to master our challenging interdisciplinary projects.
The program is focused on a set of modules that explore the range of
the discipline product management. As a future product manager, you will choose the modules you want to explore.
Communication is key in any type of product development. Between defining strategy and driving a team to build great products, communication with stakeholders, members of the team, executives, investors, partners, etc. needs to be clear and efficient.
In order to build a great product which is loved by customers and also has a positive business impact, it is crucial to understand the external factors, respond to them with well- thought product decisions and to build up sustainable strategies.
While developing and optimizing products, multiple decisions have to be taken every day. In order to have positive impacts on the product and the business, the decision-making process needs to be context-aware and grounded in data.
After an introduction in the basic models of consumer behavior as a theoretical foundation for product marketing initiatives, students will get an overview over marketing strategies and then acquire in-depth knowledge about important marketing instruments in the internet/mobile age.
Students who study this module will be provided with an overview of the various requirements throughout the product development process. These requirements can come from various different directions, including users, stakeholders of the organization, or regulatory bodies in governments.
This module provides students with a hands-on overview about product discovery with lean UX practices and design thinking. Through this module, students start to learn how to form a product discovery team and proceed through lean UX practices.
Software development teams must meet customer needs faster before the competition does. Moving to more agile forms of software planning, and delivering helps teams to do that.
Students who study this module will learn about the importance of product strategy and how to implement and adapt this strategy within their teams. Successful product development is based on the integration of technological and design excellence and the implementation of a clear strategy.
Students who study this module will learn about strategic partnerships and third-party integrations. Third-party integrations are becoming an essential ingredient to attract and retain customers.
In order to leap the potential of multicultural teams and new markets, one has to understand and respect cultural differences and manage them openly.
Students who study this module will learn about consumer psychology and consumer behavior. Consumer Psychology examines why and how people buy, use, and dispose of products and services.
Students who study this module will learn about business model design and will particularly focus on how to construct, test, track, and improve a business model. Every great product also needs a business model to allow the company to grow and innovate.
Finance and Controlling is a collection of critical functions and skills that exist in every organization, begin- ning with the financial component of business plans. This course looks at the fundamentals of budgeting, planning, and the intersection with strategy.
Students who study this module will cover the topic of organizational development. Whether in a single-team startup or a Fortune 500 enterprise, any successful business activity needs product/market fit as well as an organization that fits its model and scales with it.
As part of an interdisciplinary learning experience, many modules offered by the Interaction Design and Software Engineering departments are also credited towards the Product Management Bachelor degree.
As a successful product manager, your feet rest firmly on a solid foundation of business economics, marketing and data analysis, while your eyes are fixed on the sky: dreaming up valuable, usable and feasible visions for new products and software solutions. In order to successfully design and implement a new product, product managers have to be passionate about all aspects of the product – from software engineering and technical features to front-end and interaction design. Fluent in coder-speak, product managers have their artsy designer vocabulary at the ready and shine in board-room management presentations.