Bachelor of Arts in Product Management
Product managers develop strategies and concepts for digital products, coordinate their development, analyze and validate ideas and help them grow.
Product managers encompass a wide-ranging area of responsibilities: identifying potential products/markets, revealing requirements, developing product-introduction, and marketing strategies. The Product Management Bachelor’s program is fully taught in English.
A product manager acts as the person between user needs, business needs, and technical implementation while taking full responsibility for a particular product. In practice, the product managers need to research, communicate, and prioritize what users want, align that to business requirements, and coordinate with developers to facilitate proper implementation.
During your product management Bachelor’s program, you will learn to base your decisions on theoretical and practical insights from the fields of business economics, data science, design thinking, psychology, strategy, agile methodology, marketing, and project and talent management. Through partnerships with leading tech companies, we ensure that our Bachelor’s program is practice-oriented and up-to-date with current developments.
You must continually increase your learning, the way you think, and the way you approach the organization.Indra Nooyi, CEO bei Pepsico
The most effective way to learn is not by passively absorbing selected facts and ready-made content to reproduce for the next exam.
Information is best remembered when it is embedded in the context of practical meaning. That’s where curiosity-driven education comes into play. There are core competencies that every product manager, some competencies can be learned in the classroom, but most are developed with experience, good role models, and mentoring. At CODE, the role of professors is different. It’s about knowledge sharing, and they will be your coaches and mentors, encouraging you to strive and shape your profile.
Studying at CODE will guide you to decide what kind of product manager you want to be and what do you want to become in your professional life. Unlike other traditional universities, we value interdisciplinary understanding. All three parts of digital product development (namely software engineers, interaction designers and, you, the product manager) intersect during studies, not only afterward in your professional life.
By registering for our application process, you will receive an email from us with an invitation to set up your personal account.
Questions? Do not hesitate to contact us!
The program is focused on a set of modules that explore the range of
the discipline product management. As a future product manager, you will choose the modules you want to explore.
Communication is key in any type of product development. Between defining strategy and driving a team to build great products, communication with stakeholders, members of the team, executives, investors, partners, etc. needs to be clear and efficient.
In order to build a great product which is loved by customers and also has a positive business impact, it is crucial to understand the external factors, respond to them with well- thought product decisions and to build up sustainable strategies.
While developing and optimizing products, multiple decisions have to be taken every day. In order to have positive impacts on the product and the business, the decision-making process needs to be context-aware and grounded in data.
After an introduction in the basic models of consumer behavior as a theoretical foundation for product marketing initiatives, students will get an overview over marketing strategies and then acquire in-depth knowledge about important marketing instruments in the internet/mobile age.
Students who study this module will be provided with an overview of the various requirements throughout the product development process. These requirements can come from various different directions, including users, stakeholders of the organization, or regulatory bodies in governments.
This module provides students with a hands-on overview about product discovery with lean UX practices and design thinking. Through this module, students start to learn how to form a product discovery team and proceed through lean UX practices.
Software development teams must meet customer needs faster before the competition does. Moving to more agile forms of software planning, and delivering helps teams to do that.
Students who study this module will learn about the importance of product strategy and how to implement and adapt this strategy within their teams. Successful product development is based on the integration of technological and design excellence and the implementation of a clear strategy.
Students who study this module will learn about strategic partnerships and third-party integrations. Third-party integrations are becoming an essential ingredient to attract and retain customers.
In order to leap the potential of multicultural teams and new markets, one has to understand and respect cultural differences and manage them openly.
Students who study this module will learn about consumer psychology and consumer behavior. Consumer Psychology examines why and how people buy, use, and dispose of products and services.
Students who study this module will learn about business model design and will particularly focus on how to construct, test, track, and improve a business model. Every great product also needs a business model to allow the company to grow and innovate.
Finance and Controlling is a collection of critical functions and skills that exist in every organization, begin- ning with the financial component of business plans. This course looks at the fundamentals of budgeting, planning, and the intersection with strategy.
Students who study this module will cover the topic of organizational development. Whether in a single-team startup or a Fortune 500 enterprise, any successful business activity needs product/market fit as well as an organization that fits its model and scales with it.
Our professors and lectures focus on enabling our students to have meaningful firsthand experiences, guiding them to reflect on these experiences critically, and empowering them to master our challenging interdisciplinary projects.
As part of an interdisciplinary learning experience, many modules offered by the Interaction Design and Software Engineering departments are
also credited towards the Product Management Bachelor degree.
As a successful product manager, your feet rest firmly on a solid foundation of business economics, marketing and data analysis, while your eyes are fixed on the sky: dreaming up valuable, usable and feasible visions for new products and software solutions. In order to successfully design and implement a new product, product managers have to be passionate about all aspects of the product – from software engineering and technical features, to front-end and interaction design. Fluent in coder-speak, product managers have their artsy designer vocabulary at the ready and shine in board-room management presentations.
We will not tell you, what (or who) you will be after graduating at CODE – this decision will be totally up to you. But to give you an idea, we recommend you head over to Digitale-leute.de for some very interesting interviews with product managers from the digital economy.
We know that some of you are very curious about the details of our Modules. We have published the module handbooks to give prospective students insights into our courses. The handbooks published on this site are for information and marketing purposes only. Legally binding versions are published in our intranet and available to students upon enrolment.
If you have more questions about the modules, don’t hesitate to reach out to firstname.lastname@example.org.